ABOUT US

WE BELIEVE KIDS SHOULD DRESS LIKE KIDS! WE LOVE COLOUR, PATTERN, COMFY CLOTHING AND BEING KIND TO THE PLANET!

Hi, I’m Emma. In 2011, I started Duvet Days, a sustainable clothing label turning nostalgic duvet covers into one-of-a-kind outfits, sold at festivals and markets across the UK. Over the years, the most popular pieces became the ones I had started making for children to use up the smaller fabric cuts. They brought joy to so many little ones and their families with cherished vintage cartoons and jazzy designs.

I too started to feel that joy after becoming a mum, seeing my own little one dressed in the colourful, ethically made patterns I was creating…and so, Oh My Days born: kidswear that is playful, fun and kind to the planet.

Oh My Days exclusively uses fabric that is upcycled (mainly duvet covers) or deadstock as well as eco elastic. Our aim is to save fabric from landfill and reuse as much as we can. All items are made in our Bristol studio by myself or a skilled maker paid above the UK living wage - something you simply won’t find on the high street.